How Jackson Academy faculty, families, students, and alumni express their experiences with JA helps others know and understand the school, its purpose, and its personality. When faculty and staff gathered for Teacher Work Week in August, before students arrived on campus, they participated in sessions about refreshing JA’s brand platform. The brand platform is a framework to express JA’s attributes to others.
JA families and friends will see new material delivered throughout the academic year on all of JA’s communication channels, such as the website, social media, the Tuesday Raider, advertising, and the magazine. “We believed it was time to evaluate the framework we use to talk and write about Jackson Academy to ensure it was fresh and resonating with our audiences,” said Director of Marketing and Communication Patti Wade. “We are excited to tell the stories of JA’s students, faculty, and programs using the refreshed brand platform.”
When a school uses consistent brand messages, prospective families have a clearer idea of what to expect if they choose to become a part of the school family. Consistent brand messages are also informative to donors, alumni, school neighbors, and the broader community.
JA made no change to the beloved mission statement or the JA logo. “We used the JA mission statement as the starting point and kept it in mind throughout our work,” said Wade.
