Brand Guidelines

The JA brand is a symbol of excellence, tradition, and pride. With each use, whether on a car decal, a T-shirt, in advertisements, or other marketing materials, we communicate who we are as a school and the values we represent as a community.

To this purpose, all materials representing the school should be reviewed and approved through the Marketing and Communications Department according to the guidelines set in our Graphic Standards and Style Guide.

Before using any of the Jackson Academy logos or marks, a written request must be sent to the Marketing and Communications Department (news@jacksonacademy.org) along with context and description of how JA’s branding will be used. No changes to any aspects, colors, designs, or elements of the Jackson Academy marks are permitted.

Visual Identity

Jackson Academy’s visual identity consists of the JA logo, the JA crest and seal, primary and secondary colors, and two specific typefaces.

JA Logo

Jackson Academy’s standard identity consists of two marks: the JA and the JA Circle Logo. Each mark may be printed in the JA Navy (PMS 289C), reversed to white, or printed in solid black.

JA

JA Circle

JA Crest and Seal

The Jackson Academy Crest and Seal are reserved for academic use only. Every effort should be made to use the full color version of the JA Crest and Seal. Official use of the crest and seal can be found in the Crest and Seal Guidelines.

For questions regarding usage, contact the Marketing and Communications Office at 601-364-5702 or email news@jacksonacademy.org.

CREST (FULL COLOR)

CREST (ONE COLOR)

SEAL (FULL COLOR)

SEAL (ONE COLOR)

Elements and Symbology

Many of the elements of the crest are rooted in Jackson Academy history, with four particular elements carried forward from the previous two JA crests. The top portion of the crest takes its shape from the first JA crest. The flame, book, and founding date are classic elements of previous crests.

BOOK WITH FOUNDING DATE

Represents Jackson Academy’s founding for the purpose of teaching reading by phonics. The date is placed on the book to connect our founding date with our founding purpose. This represents the quest and thirst for knowledge.

RISING SUN

Represents both spirituality and innovation, and draws inspiration from Luke 1:78-79:

(NIV) “[B]ecause of the tender mercy of our God, by which the rising sun will come to us from heaven to shine on those living in darkness and in the shadow of death, to guide our feet into the path of peace.”

The rays of the sun also represent enlightenment, reaching outward signifying exploration, innovation, and new beginnings each day.

Chevron

Mimics the roof of a house and derives from the French word for rafter. It signifies protection, family, and home and was awarded for faithful service or accomplishment in heraldic tradition.

LIVE OAK WREATH

Symbolizes tradition and the tree of learning. JA students play and learn under the shade of prominent Live Oak trees lining the front of campus. The wreath has 18 oak leaves on each side, coinciding with the typical age that a student completes his or her education at JA.

ACORNS

Represent growth and potential. An acorn develops into an oak tree, which is originally small but has much potential for growth. In the same way, Jackson Academy begins with the limitless potential of its youngest students at age 3 and inspires and equips them to lead lives of purpose and significance. The four acorns represent the four divisions of the school, indicating each division is instrumental in nurturing the potential of each student.

Torch

Represents learning, carrying a torch into the world. The lamp and flame were in each previous JA crest. The flame shown atop a torch, rather than in a lamp, represents our students carrying the torch into the world and passing it on to others, a key aspect of a purposeful life and one of true significance.

Color Palette

Three primary colors make up the Jackson Academy color palette–navy, light blue, and light gray. An additional gray maybe used if a darker shade is needed. In addition to the primary color palette, a group of secondary colors may be used. Before using the secondary color palette, please submit a request to the Marketing and Communications Department.

Primary Colors

JA Navy

PANTONE 289 C
RGB: 12 35 64
CMYK: 100 66 0 76
HEX: #0C2340

JA Light Blue

PANTONE 283C
RGB: 146 193 233
CMYK: 41 11 0 0
HEX: #92C1E9

JA Gray

PANTONE 429 C
RGB: 162 170 173
CMYK: 35 23 19 2
HEX: #A2AAAD

Additional Gray

PANTONE 423 C
RGB: 137 141 141
CMYK: 44 33 29 9
HEX: #898D8D

Secondary Colors

PANTONE 564 C
RGB: 134 200 188
CMYK: 47 0 25 0
HEX: #86C8BC

PANTONE 7492 C
RGB: 191 204 128
CMYK: 24 3 54 1
HEX: #BFCC80

PANTONE 7491 C
RGB: 121 134 60
CMYK: 38 13 83 31
HEX: #79863C

PANTONE 1635
RGB: 255 141 109
CMYK: 0 53 55 0
HEX: #FF8D6D

PANTONE 123 C
RGB: 255 199 44
CMYK: 0 16 89 0
HEX: #FFC72C

PANTONE 467 C
RGB: 211 188 141
CMYK: 11 19 42 2
HEX: #D3BC8D

PANTONE 476 C
RGB: 78 54 41
CMYK: 33 66 76 68
HEX: #4E3629

PANTONE 426 C
RGB: 37 40 42
CMYK: 81 67 55 83
HEX: #25282A

Fonts

Jackson Academy’s two primary fonts are Sina and Gotham.

Sina Regular

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Gotham Book