Jackson Academy Visual Identity
Jackson Academy’s primary visual identity consists of the JA logo, the JA crest and seal, primary and secondary colors, and two specific typefaces.
Before using any of the Jackson Academy marks, a written request must be sent to the Marketing and Communications Department. Please describe how JA’s marks will be used and in what context. No changes to any aspects, colors, designs, or elements of the Jackson Academy marks are permitted.
Identity
JA Logo
The two JA marks are the JA and the JA Circle Logo. Each mark may be printed in the JA navy, reversed to white, or printed in solid black.
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JA
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JA Circle
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All For One
The All For One marks may be printed in the JA navy, reversed to white, or printed in solid black.
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All For One
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All For One (Tag, Two Colors) |
All For One
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Jackson Academy Logo with All For One Tagline
The All For One marks may be printed in the JA navy, reversed to white, or printed in solid black.
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All For One
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JA Crest and Seal
The Jackson Academy Crest and Seal are reserved for academic use ONLY. Every effort should be made to use the full color version of the JA Crest and Seal. The seal and crest marks official guidelines PDF may be found below. For questions regarding usage, contact the Marketing and Communications Office at news@jacksonacademy.org.
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Crest (Full Color)
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Crest (One Color)
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Seal (Full Color)
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Seal (One Color)
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Crest and Seal Elements
| Book With Founding Date | Rising Sun | Chevron |
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| Live Oak Wreath | Acorns | Torch |
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Seal and Crest Symbology
Many of the elements of the crest are rooted in Jackson Academy history, with four particular elements carried forward from the previous two JA crests. The top portion of the crest takes its shape from the first JA crest. The flame, book, and founding date are classic elements of previous crests.
BOOK WITH FOUNDING DATE
Represents JA’s founding for the purpose of teaching reading by phonics. The date is placed on the book to connect our founding date with our founding purpose. This represents the quest and thirst for knowledge.
RISING SUN
Represents both spirituality and innovation and draws inspiration from Luke 1:78-79:
(NIV) “[B]ecause of the tender mercy of our God, by which the rising sun will come to us from heaven to shine on those living in darkness and in the shadow of death, to guide our feet into the path of peace.”
The rays of the sun also represent enlightenment, reaching outward signifying exploration, innovation, and new beginnings each day.
CHEVRON
Mimics the roof of a house and derives from the French word for rafter. It signifies protection, family, and home and was awarded for faithful service or accomplishment in heraldic tradition.
LIVE OAK WREATH
Symbolizes tradition and the tree of learning. JA students play and learn under the shade of prominent Live Oak trees lining the front of campus. The wreath has 18 oak leaves on each side, coinciding with the typical age that a student completes his or her education at JA.
ACORNS
Represent growth and potential. A small acorn develops into an oak tree, which is originally small but has much potential for growth. In the same way, Jackson Academy begins with the limitless potential of its youngest students at age 3 and inspires and equips them to lead lives of purpose and significance. The four acorns represent the four divisions of the school, indicating each division is instrumental in nurturing the potential of each student.
TORCH
Represents learning, carrying a torch into the world. The lamp and flame were in each previous JA crest. The flame shown atop a torch, rather than in a lamp, represents our students carrying the torch into the world and passing the torch to others, a key aspect of a purposeful life and one of true significance.
Color Palette
Three primary colors make up the Jackson Academy color palette–navy, light blue, and light gray. An additional gray maybe used if a darker shade is needed. In addition to the primary color palette, a group of secondary colors maybe used. Before using the secondary color palette, please submit a request to the Marketing and Communications Department.
Primary Colors
| JA Navy Pantone® 289 C CMYK 98 84 46 51 #0E2340 |
JA Light Blue Pantone® 283C CMYK 40 8 0 0 #98C6EA |
JA Gray Pantone® 429 C CMYK 0 0 0 30 #A5ACAF |
Additional Gray Pantone® 423 C CMYK 0 0 0 55 #8A8C8E |
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Secondary Colors
| PMS 564 CMYK 41 0 20 1 #99CCC3 |
PMS 7492 CMYK 17 1 45 3 #C7D28A |
PMS 7491 CMYK 43 10 83 39 #738639 |
PMS 1635 CMYK 0 47 50 0 #FF8F70 |
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| PMS 123 CMYK 0 21 88 0 #FDC82F |
PMS 467 CMYK 3 12 34 10 #D2C295 |
PMS 476 CMYK 32 67 63 78 #4C3327 |
PMS 426 CMYK 91 74 51 93 #191D1F |
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Fonts
Jackson Academy has two primary fonts called Sina and Gotham.
