Our New Mission Statement and All for One —- The Power of Common Language
On January 15th, we announced Jackson Academy’s new mission statement to our school community. While I had the honor of presenting it, the new mission statement was developed collaboratively through a yearlong process by twenty members of the Mission Statement Task Force. At the same event, Lisa Jordan with the firm Mindpower revealed our school’s new branding identity. Some have asked, “Why is this important?” Personalizing the question, some may ask, “What does it mean for me? For my children? For my role as a faculty member, a staff member?” One of the things we heard leading up to the announcement was that many people did not know our previous mission statement. In fact, our two student members of the Mission Statement Task Force informed the task force in the very first meeting that they did not know our mission statement or that the school even had a mission statement. Though the previous mission statement was prominently placed in the Parent/Student Handbook and displayed in the halls of our classroom buildings, the mission statement was not part of our regular conversations and everyday discourse.