Jackson Academy Visual Identity

Jackson Academy’s primary visual identity consists of the JA logo, the JA crest and seal, primary and secondary colors, and two specific typefaces.

Before using any of the Jackson Academy marks, a written request must be sent to the Marketing and Communications Department.  Please describe how JA’s marks will be used and in what context.  No changes to any aspects, colors, designs, or elements of the Jackson Academy marks are permitted.

Identity

 

JA Logo

The two JA marks are the JA and the JA Circle Logo. Each mark may be printed in the JA navy, reversed to white, or printed in solid black.

 

 JA

 

 JA Circle

 

 JA  JA-Circle-Reversed

 

All For One

The All For One marks may be printed in the JA navy, reversed to white, or printed in solid black.

 

All For One
(Tag)

All For One

 

All For One
(Tag, Two Colors)

All For One


AFO-Text-with-JA AFO-Text AFO-Text-with-JA-two-color AFO-Text-Two-Color

 

Jackson Academy Logo with All For One Tagline

The All For One marks may be printed in the JA navy, reversed to white, or printed in solid black.

 

 All For One

 

AFO

 

JA Crest and Seal

The Jackson Academy Crest and Seal are reserved for academic use ONLY. Every effort should be made to use the full color version of the JA Crest and Seal. The seal and crest marks official guidelines PDF may be found below.  For questions regarding usage, contact the Marketing and Communications Office at news@jacksonacademy.org.

Crest and Seal Guidelines

 

Crest (Full Color)

 

 Crest (One Color)

 

Seal (Full Color)

 

 Seal (One Color)

 

Crest-Full-Color Crest-One-Color Seal-Full-Color Seal-One-Color

 

Crest and Seal Elements

 

Book With Founding Date Rising Sun Chevron

     Founding-Book

 

Rising-Sun

 

Chevron

 

Live Oak Wreath Acorns Torch

Acorns

 

Acorn

 

Torch

 

 

Seal and Crest Symbology

Many of the elements of the crest are rooted in Jackson Academy history, with four particular elements carried forward from the previous two JA crests. The top portion of the crest takes its shape from the first JA crest. The flame, book, and founding date are classic elements of previous crests.

 

BOOK WITH FOUNDING DATE
Represents JA’s founding for the purpose of teaching reading by phonics. The date is placed on the book to connect our founding date with our founding purpose. This represents the quest and thirst for knowledge.

 

RISING SUN
Represents both spirituality and innovation and draws inspiration from Luke 1:78-79:

(NIV) “[B]ecause of the tender mercy of our God, by which the rising sun will come to us from heaven to shine on those living in darkness and in the shadow of death, to guide our feet into the path of peace.”

The rays of the sun also represent enlightenment, reaching outward signifying exploration, innovation, and new beginnings each day.

 

CHEVRON
Mimics the roof of a house and derives from the French word for rafter. It signifies protection, family, and home and was awarded for faithful service or accomplishment in heraldic tradition.

 

LIVE OAK WREATH
Symbolizes tradition and the tree of learning. JA students play and learn under the shade of prominent Live Oak trees lining the front of campus. The wreath has 18 oak leaves on each side, coinciding with the typical age that a student completes his or her education at JA.

 

ACORNS
Represent growth and potential. A small acorn develops into an oak tree, which is originally small but has much potential for growth. In the same way, Jackson Academy begins with the limitless potential of its youngest students at age 3 and inspires and equips them to lead lives of purpose and significance. The four acorns represent the four divisions of the school, indicating each division is instrumental in nurturing the potential of each student.

 

TORCH
Represents learning, carrying a torch into the world. The lamp and flame were in each previous JA crest. The flame shown atop a torch, rather than in a lamp, represents our students carrying the torch into the world and passing the torch to others, a key aspect of a purposeful life and one of true significance

 

Color Palette

Three primary colors make up the Jackson Academy color palette–navy, light blue, and light gray. An additional gray maybe used if a darker shade is needed. In addition to the primary color palette, a group of secondary colors maybe used. Before using the secondary color palette, please submit a request to the Marketing and Communications department.

Primary Colors

JA Navy
Pantone 289 C
CMYK 98 84 46 51
Hex 0E2340
JA Light Blue
Pantone 283C
CMYK 40 8 0 0
Hex 98C6EA
JA Gray
Pantone 429 C
CMYK 0 0 0 30
Hex A5ACAF
Additional Gray
PMS 423 C
CMYK 0 0 0 55
Hex Gray 8A8C8E

 

Secondary Colors

PMS 564
CMYK 41 0 20 1
HEX 99ccc3
PMS 7492
CMYK 17 1 45 3
HEX C7D28A
PMS 7491
CMYK 43 10 83 39
HEX 738639
PMS 1635
CMYK 0 47 50 0
HEX FF8F70
PMS 123
CMYK 0 21 88 0
HEX FDC82F
PMS 467
CMYK 3 12 34 10
HEX D2C295
PMS 476
CMYK 32 67 63 78
HEX 4C3327
PMS 426
CMYK 91 74 51 93
HEX 191D1F

 

Fonts

Jackson Academy has two primary fonts called Sina and Gotham.

Typeface-Examples